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International Tea Day is a momentous occasion celebrated globally on May 21st each year to promote and highlight the significance of tea in our lives. Tea, one of the most beloved beverages in the world, holds a special place in various cultures and traditions. On this International Tea Day, we delve into the fascinating story of Assam tea, its remarkable journey over the past 200 years, and the vibrant celebrations marking this milestone.
In 2005, the first International Tea Day was commemorated in New Delhi, India. Since then, tea-growing nations like Sri Lanka, Nepal, Vietnam, Indonesia, Bangladesh, Kenya, Malawi, Malaysia, Uganda, and Tanzania joined the celebrations. A decade later, the Indian government, in collaboration with the FAO Intergovernmental Group on Tea, proposed expanding the observance of International Tea Day. In 2019, the United Nations' General Assembly officially designated May 21st as International Tea Day.
Assam tea, known for its robust flavor and distinct character, has a remarkable history that spans two centuries. To commemorate the 200th anniversary of Assam tea, the Tea Board India and the Department of Industries and Commerce, Government of Assam, released a new logo that pays tribute to this illustrious heritage. The logo draws inspiration from the traditional "gamusa," a revered Assamese cloth that recently received the Geographical Indication (GI) tag.
Bimal Bora, Industry minister, Dy Chairman, Tea Board, K. Tasa, MP(Rajya Sabha) inaugurated the Assam tea logo at a function in the Administrative staff college. A short film on tea was screened and subsidy cheques were distributed to small growers. The logo color has been taken from gamusa.
The government of Assam has taken significant steps to promote and support the growth of Assam tea, recognizing its historical and economic significance. In the budget session, Finance Minister Ajanta Neog announced an allocation of approximately Rs 550 crore (USD 68 million) for the fiscal year 2023-24. These funds will be utilized to unlock the potential of tea garden land and promote agriculture and allied activities.
To further incentivize the production of orthodox tea and specialty tea in Assam, the Assam Tea Industries Special Incentives Scheme (ATISIS), introduced in 2020, will be strengthened. This program aims to provide financial support and encouragement to tea producers involved in the cultivation and production of high-quality orthodox and specialty teas. The government acknowledges the unique characteristics and market demand for these teas and seeks to foster their growth in the region.
Moreover, in line with the momentous occasion of celebrating 200 years of Assam tea in 2023, the state government has ambitious plans to showcase Assam Tea as a brand and highlight the rich socio-cultural heritage of the tea garden communities. This will be achieved through the organization of road shows in major cities across India and abroad. These roadshows will serve as platforms to promote Assam tea, educate the public about its unique qualities, and create awareness about the tea garden communities' contributions to the tea industry.
By unlocking the potential of tea garden land for agriculture and allied activities, the government of Assam aims to harness the economic opportunities presented by this fertile land. This initiative will not only contribute to the growth and diversification of the agricultural sector but also support the socio-economic development of tea garden communities.
Through these initiatives and incentives, the government of Assam is committed to fostering the sustainable growth of the tea industry and ensuring the prosperity of tea producers and workers. The promotion of orthodox tea and specialty tea will not only enhance the reputation of Assam tea on a global scale but also provide economic benefits to the tea growers who produce these high-quality teas.
As part of the 200-year celebrations, the GTAC Tea Lounge has opened a kiosk, offering high-quality CTC, Orthodox, and Green Tea to the public free of cost. This initiative allows tea enthusiasts to savor the finest Assam teas, experiencing their rich flavors and diverse profiles. Assam tea holds a significant position in the Indian tea industry, with GTAC reporting impressive sales of 142.95 million kg worth Rs. 2732.05 crores (USD 341.51 million) during the financial year 2022-2023, followed by 151.06 million kg in 2023-2024.
Ramen Lal Baishya (L) Director Tea, Assam, Dinesh Bihani, Chairman GTAC Tea Lounge, A Babu, Director Tocklai, Jayanta (Jakes) Kakati, on International Tea Day 2023 at GTAC Lounge
Assam tea is renowned for its versatility and wide range of flavors. Orthodox black tea, with its exquisite aroma and robust taste, has gained popularity among tea connoisseurs. In recent times, it has fetched a substantial price of approximately Rs. 5100 per kg ( USD 1214 ) at auctions. Specialty teas, crafted with exceptional care and unique processing techniques, offer a myriad of flavors and aromas, captivating tea lovers worldwide.
As we celebrate International Tea Day, it is essential to recognize the immense contributions of Assam tea to the tea industry and global tea culture. With its rich legacy spanning two centuries, Assam tea continues to captivate tea enthusiasts with its bold flavors and unique characteristics. The initiatives taken by the government of Assam and the vibrant celebrations marking the 200th anniversary of Assam tea further emphasize the significance of this remarkable beverage. Let us raise a toast to Assam tea and its profound impact on our lives.
Assam tea, with its deep-rooted heritage and distinctive flavor, serves as a testament to the dedication and passion of the tea producers and the tea garden communities. It is a reflection of the rich cultural tapestry of the region and the profound connection between tea and the people of Assam. As we commemorate International Tea Day, let us delve deeper into the enchanting world of Assam tea and explore the ways in which it continues to shape the global tea industry.
Beyond its role as a beloved beverage, Assam tea holds great significance in various aspects of life. It is an integral part of the Assamese culture and is used in traditional rituals, ceremonies, and hospitality. Moreover, Assam tea has contributed significantly to the economic growth of the region, providing livelihoods to thousands of farmers and workers involved in its cultivation and production.
The journey of Assam tea begins in the sprawling tea gardens, where the carefully nurtured tea bushes yield leaves that are plucked by skilled hands. These leaves undergo meticulous processing to preserve their natural flavors and aromas. The orthodox tea, produced using traditional methods, captivates tea lovers with its delicate and nuanced taste. On the other hand, CTC (Crush, Tear, Curl) tea, known for its robustness and boldness, offers a strong and invigorating cup. Green tea, revered for its health benefits, showcases the art of preserving freshness and vitality.
In recent years, the tea industry has been witnessing a paradigm shift towards sustainable practices and innovation. Assam tea producers have embraced environmentally friendly cultivation methods, reducing the use of pesticides and promoting organic and bio-dynamic farming. Moreover, initiatives aimed at improving the welfare of tea workers and promoting fair trade practices have gained momentum, ensuring a more equitable tea industry.
For tea enthusiasts and travelers alike, Assam offers a unique opportunity to immerse oneself in the captivating world of tea gardens. Tea tourism has gained popularity, providing visitors with a chance to witness the tea production process firsthand, engage with the local communities, and enjoy serene and picturesque landscapes. It is an enriching experience that allows one to deepen their understanding of the tea culture and appreciate the intricate craftsmanship behind each cup.
As we celebrate International Tea Day and honor the legacy of Assam tea, it is crucial to recognize the vital role we can play in supporting the tea industry. By choosing Assam tea, not only do we indulge in its remarkable flavors, but we also contribute to the sustainable growth of the tea communities. Let us savor the exquisite teas produced in the gardens of Assam and explore the diverse range of flavors it has to offer.
In conclusion, International Tea Day serves as a moment to reflect on the significance of tea in our lives and celebrate the rich heritage of Assam tea. With its deep-rooted history, distinct flavors, and vibrant celebrations, Assam tea stands as a testament to the indomitable spirit of the tea community. As we raise our teacups on this special day, let us appreciate the efforts of the tea producers, embrace the flavors of Assam tea, and continue to support the sustainable growth of the tea industry. Happy International Tea Day!
We extend our heartfelt thanks to Dipanjol Deka, Secretary, Tea Association of India (Assam Branch), for sharing valuable insights and details from the tea industry event.
This work is licensed under a Creative Commons Attribution 4.0 International License.
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